Inside the NICE TRY product system
Inside the NICE TRY product system: notes from the NICE TRY product world.
ZERO-PROOF BOTANICAL SODA
All the night. None of the morning.
Four flavours, four colours, no alcohol, no apology.
THE POINT
Drinking, minus the drink.
Botanicals that taste like a decision, in a can that looks like a good time. Tuesday-safe.
THE CAN
Big serif. Small print is for the back.
What's actually in it
Botanicals, sparkling water, and fruit that earns the name on the can. The full list lives on the back, where lists live.
Zero proof, meaning
0.0%. Not low, not "virtually". Zero, so nobody has to do maths at a party.
Why the colours
Because the fridge is a shelf and the shelf is a billboard. Pink is grapefruit, aqua is yuzu, sunset is blood orange, acid is black lime.
Zero proof, all colour
Same table, better morning.
Drag it. The cans do the rest.
The table
With NICE TRYTHE COOLER
Everything in the ice
One reach, four flavours. Tap the cans.
Adds the first available option of 4 products.
Received wisdom
Held one all night and nobody asked me a single question about it. Ten out of ten.
Rae · Black Lime
The pink one looks better in photos than I do. We keep both around anyway.
Dom · House fridge subscriber
THE JOURNAL
Notes from the shallow end
Build a case
Build a case: notes from the NICE TRY product world.
Host the golden hour
Host the golden hour: notes from the NICE TRY product world.